WEATHERMAN (LIFESTYLE)
Weatherman represents the convergence of technology, engineering and state-of-the-art design. No detail was overlooked to create the world’s most unforgettable umbrella.
My Role:
Branding - I created the brand identity, the look and feel of the brand, the design system and brand guidelines.
Packaging - Weatherman products are direct shipped to customers after purchase through the Weatherman website. I created the box structures including diestrikes and designed the package and included materials.
Marketing - I was an integral part of collateral ideation, strategy, and design execution for display and printed content.
Environmental - I designed trade show and popup brand experiences.
Iconography
Brand guidelines
Packaging
Display and print ads
Business package
