GIFTCAST (APP)
Live in the Present. GiftCast is a video-gift card mobile app that gives users the platform celebrate special events by shooting a video message, adding a cash value to their GiftCast and sending it to a recipient who watches the video and can immediately deposit the cash gift directly to their own account.
As the head of creative for GiftCast, I had the opportunity to lead every stage of the company’s creative development.
My Role:
Branding - I created the brand identity, wrote the tagline, designed the look and feel of the brand, and its design system.
App - With a close team I conceived of the platform concept and developed the user journey and map. I designed every component in the app from UI to UX and worked closely with the code team to bring it all to life..
Marketing - I created all marketing materials from social media ads to app store narratives.
Sign in & Account creation screens
Design process
Instagram Single Video DR Ads
