Good. Clean. Fun. (NPO)
Good. Clean. Fun. is about community. It's about making little changes that can have big impacts and it describes an idea in action. It is an energetic manifestation of what occurs when awareness meets community, environment and opportunity. Leave every space cleaner than you found it.
I worked with this NPO to help express the group’s internal energy as an integrated external brand voice and transform their communication deficits into design solutions.
My Role:
Branding - I created the brand identity, the look and feel of the brand, and the design system.
Collateral - I wrote a series of tag lines that expressed the energy of the company’s founder and which connected with primary motivations that people who participate in the group possess. These tag lines became anchors in the brand communication system.
